Evalyn Owen

Hefring Slab Variable is a modern Slab Serif. Based on simple geometry, it has minimal stroke contrast, solid serif presence and a uniform thickness of strokes. Inspired by the work of the renowned Margaret Vivienne Calvert, Hefring Slab Variable is robust, clear and functional. It supports Latin-based languages, available in Regular and Italic and allows you to create custom weights within the versatile width and weight parameters.

A 1918 poster issued during World War I from the YWCA encouraged women to pitch in to the war effort by joining the “United War Work Campaign”.

The Art Nouveau hand lettering of that poster was a slight throwback to the “Western” or “Victorian” style of typography because of the characters having split serifs.

This is now available as Village Hall JNL, in both regular and oblique versions

The above-the-store signage for many newspaper stands, soda shops, candy stores, luncheonettes and pharmacies of the 1950s and early 1960s were what was referred to as “privilege signs” provided by one of the major cola brands.

Consisting of the brand’s emblems on the left and right, the remainder of the sign would carry the desired message of the storekeeper (such as “Candy – Soda – Newspapers”) in prismatic, embossed metal letters.

Inspired by these vintage signs, Privilege Sign JNL recreates the condensed sans serif lettering style in both regular and oblique versions. The typefaces are solid black, but adding a selected color and a prismatic effect from your favorite graphics program can reproduce the look and feel of those old businesses.

A poster for the publication “The Quartier Latin – A Magazine Devoted to the Arts” featured the magazine’s name in a light Art Nouveau serif style. The Quartier Latin was published between 1896 and 1899 by the American Art Association of Paris.

This is now available as Nouveau Meadow JNL in both regular and oblique versions.